Ilo Sauna Featured on BBC Radio West Midlands
We’re excited to share that Ilo Sauna was featured on the Sarah Julian Breakfast Show on BBC Radio West Midlands on Monday 8th September 2025. This was an amazing opportunity to talk about the health benefits of sauna, introduce our unique Black Country sauna experience and celebrate the launch of the first horsebox sauna in the Black Country.
BBC Radio West Midlands sauna feature
The show’s Reporter Josh, also known as the Emperor of the Black Country, came along to experience Ilo Sauna live on air. While we felt a little nervous at first, the buzz of being featured on BBC Radio quickly turned into pure excitement.
A highlight moment? Hearing Josh scream as he jumped into the cold shower after the sauna… all while wearing his now-famous fluorescent salmon shorts! It was the perfect mix of fun and wellness.
Why Ilo Sauna was invited
We launched Ilo Sauna to bring the benefits of sauna to the Black Country in a way that’s affordable, accessible and rooted in community. During the interview, we shared why our sauna is different:
Experience the health benefits of sauna without a sweaty gym or expensive spa
Step straight out into the fresh Black Country air after your sauna session
Pay-as-you-go — making wellness simple and affordable
Our message is clear: be open to new experiences and give sauna a go.
Listen back on BBC sounds
If you missed the show, you can listen back to our Ilo Sauna feature on BBC Radio West Midlands via BBC Sounds.
Thank you BBC Radio West Midlands
We’d like to say a huge thank you to Reporter Josh, Sarah Julian and the BBC Radio West Midlands team for shining a spotlight on Ilo Sauna. We’re also grateful to our growing community of sauna-goers who continue to support local Black Country businesses like ours.
Discover Ilo Sauna
At Ilo Sauna, we believe good things come to those who sweat. That’s why we’ve created a sauna experience that is:
Affordable and pay-as-you-go
A refreshing alternative to traditional gyms and spas
Rooted in the community, right here in the Black Country
👉 Come and try Ilo Sauna for yourself, follow our journey on Instagram, and discover why saunas are one of the simplest, most effective ways to boost your health and wellbeing.